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Why do kids love The Baby Shark song? The final explanation on Pinkfong’s success

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How did a single kids’ song become this viral? Why do kids love Pinkfong Baby Shark? Why is the tune so catchy and addictive? What kind of black magic is behind this?

Baby Shark doo, doo, doo, doo, doo, dooPinkfong and Baby Shark who are now on KidsBeeTV unleash the spellbinding in the first place

Pinkfong’s content series include nursery rhymes, lullabies, stories, phonics, and numbers songs, and many more to sing and dance along. In this worldwide beloved series, you will meet many lovable characters including Pinkfong Baby Shark, the most famous one of the series. With the video below, the hit took over the Internet. It is still the most-viewed Youtube video of all time, counting more than 9.5 billion plays as of November 2021.

First things first.

Where does the Baby Shark song come from?

The song’s roots go way back.

It is said to be a traditional singalong chant with different versions in many countries, like the French Bébé Requin or the German Kleiner Hai, sung around campfires over and over. In fact, not all the versions of the lyrics were toddler-friendly or even remotely friendly. As you can read, for instance, on this Reddit trend, many people recall versions in which a swimmer “lost an arm doo doo doo doo doo” or “lost a leg doo doo doo doo doo”. Fortunately, those were not the lyrics that went viral.

It was only when Pinkfong picked up the nursery rhyme that Baby Shark hit the charts. 

Pay attention because this is where the magic secret lies.

Pinkfong guaranteed it was child-friendly by simplifying the lyrics, adding a twist with a K-pop style beat, and creating a video with vivid colors and small kids doing a fun easy-to-follow choreography. That is the harmless sweet Pinkfong’s Baby Shark song we all know.

Why do Kids Love Baby Shark Song? | Pinkfong magic to success | baby shark pink fong | watch on KidsBeeTV Safe Video App

Then, someone created a hashtag challenge and the Internet was never the same again.

#BabySharkChallenge made a lot of fans across Asia upload their own videos dancing to Pinkfong’s Baby Shark on social media channels. Even K-Pop stars like Red Velvet and Girls’ Generation joined the challenge. It happened organically and came as a surprise to SmartStudy, the global entertainment company owning the Pinkfong brand. The challenge spread Baby Shark tunes all over the world including the Americas and Europe.

Why is Pinkfong Baby Shark song so catchy?

No black magic here. Just rhythm, simplicity, and familiarity. 

First, the simple melody builds anticipation and is easy to follow. Pinkfong took a fresh twist and recreated a traditional singalong chant with Pinkfong’s Baby Shark by adding upbeat rhythms and fresh melody. Then, the lyrics, working on the same principle. The lyrics are repetitive and uncomplicated, as are most nursery rhymes.

That is the reason why they are so helpful when a kid is learning how to talk and building vocabulary. It is easy to go along.

Baby shark, doo doo doo doo doo doo

Baby shark, doo doo doo doo doo doo

Baby shark, doo doo doo doo doo doo

Baby shark!

Mommy shark, doo doo doo doo doo doo

Mommy shark, doo doo doo doo doo doo

Mommy shark, doo doo doo doo doo doo

Mommy shark!

Daddy shark, doo doo doo doo doo doo

Daddy shark, doo doo doo doo doo doo

Daddy shark, doo doo doo doo doo doo

Daddy shark!

Grandma shark, doo doo doo doo doo doo

Grandma shark, doo doo doo doo doo doo

Grandma shark, doo doo doo doo doo doo

Grandma shark!

Grandpa shark, doo doo doo doo doo doo

Grandpa shark, doo doo doo doo doo doo

Grandpa shark, doo doo doo doo doo doo

Grandpa shark!

Let’s go hunt, doo doo doo doo doo doo

Let’s go hunt, doo doo doo doo doo doo

Let’s go hunt, doo doo doo doo doo doo

Let’s go hunt!

Run away, doo doo doo doo doo doo

Run away, doo doo doo doo doo doo

Run away, doo doo doo doo doo doo

Run away!

Safe at last, doo doo doo doo doo doo

Safe at last, doo doo doo doo doo doo

Safe at last, doo doo doo doo doo doo

Safe at last!

It’s the end, doo doo doo doo doo doo

It’s the end, doo doo doo doo doo doo

It’s the end, doo doo doo doo doo doo

It’s the end!

The story is a friendly tale about the Shark Family going on an adventure – they go hunt. 

Baby, Mommy, Daddy, Grandma, and Grandpa are recognizable concepts to toddlers. These are people with whom most of the children have a positive relationship, with whom they feel safe and comfortable. They can relate, they create a bond with the music. 

After the Shark Family is presented, comes the action: they go hunting.

Hunting comes in this song as a non-violent exercise, but instead as a family activity that all sharks enjoy.

In the video, we can see all the sharks are happy, and even the little fish at sea are enjoying the music. Although there is a part where the prey fish “run away”, it is depicted as an innocent hide and seek game.

The song is predictable and memorable, but the cherry on the top of the cake is the choreography that children can dance to. The colorful video shows two kids performing easy-to-follow dance moves synchronized with the beat patterns. Any kid watching wants to join the fun!

A curiosity: the opening chords, although sounding like the Jaws theme, are in fact from Antonín Dvořák’s Symphony No. 9.

Can kids learn something by listening to Pinkfong Baby Shark tune on and on?

Doo doo doo doo doo doo, yes!

Kids can benefit a lot from music and dance. It grabs their attention and amuses them. What best way can you find to teach kids?

Pinkfong Baby Shark is a simple song, made to entertain and bring joy while activating mind and body.

As toddlers are still developing language and accuracy of motion, simple songs and simple dance moves are perfect for them and less frustrating. The key to toddler music is repetition because it encourages understanding and memorization.

Music inspires creativity and stimulates the formation of brain chemicals such as dopamine and oxytocin. Through dance, children develop spatial awareness and improve their motor coordination.

Watch Pinkfong baby shark on KidsBeeTV Safe Video App | Why do Kids Love Baby Shark Song? | Pinkfong magic to success | baby shark pink fong

Why Pinkfong’s Baby Shark is particularly captivating for toddlers?

Certainly, because it is perfect for parallel play.

Parallel play is a form of play usually observed in two and three-year-olds: children usually play alone, not interacting, but are still interested in what the other children are doing. Dancing and singing-along Pinkfong’s Baby Shark, toddlers are playing in parallel with the kids on the video.

Besides, the message behind this toddler anthem is very positive. It portrays the family relationship and the importance of spending time together and caring about each other. 

Pinkfong has much more to offer besides Baby Shark!

Pinkfong is a children’s brand of the global entertainment company SmartStudy which develops original content for families. The mascot, named after the brand, is the central character of the brand that connects the universe of Pinkfong.

A big part of Pinkfong’s catalog is shark-themed songs, some of them seasonal:

  • Shark ABC
  • Christmas Sharks
  • Police Sharks
  • Disco Sharks 
  • If Sharks Are Happy

To clarify, these are just some examples.

Other songs became very popular using Baby Shark’s melody with different lyrics like Monkey Banana or Baby Car.

However, there is more than sharks. Classic nursery rhymes like The Wheels On The Bus, Skidamarink, or Five Little Monkeys also play a part.

In addition, there are also songs to learn important concepts, phonics, vocabulary, and counting, like Color Bus, Shapes Are All Around, or ABC Animal Train. Not forgetting Pinkfong’s Musical Stories which are a must-listen.

Summing up, there is a lot to love about Pinkfong Baby Shark. It’s entertaining, funny and educational.

All of this is and much more is now available on KidsBeeTV, yours and your little ones’ favorite safe kids’ video app

 

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